1. Information We Collect

When you use HoodieToday, we may collect the following categories of data:

• Form data: name, email address, phone number, and message content submitted via our contact or consultation request forms.
• Account data: username, password (hashed), and profile information if you register for an account.
• Technical data: IP address, browser type, device information, and operating system.
• Usage data: pages visited, time spent on site, clicks, and referral sources collected via analytics tools.

2. How We Use Your Data

We process your personal information for the following purposes:

• To respond to your inquiries and provide consultation services.
• To process and fulfil orders for products or services.
• To send relevant updates, offers, and newsletters (with your consent).
• To improve our website, services, and user experience through analytics.
• To comply with legal obligations and prevent fraud.

3. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and understand where our visitors come from. You can manage your cookie preferences through your browser settings. Third-party services such as Google Analytics may also place cookies on your device.

4. Data Sharing and Third Parties

We do not sell your personal data. We may share your information with trusted third-party service providers who assist us in operating our website and business, including:

• Hosting providers (server infrastructure).
• Email and form processing services.
• Analytics platforms (e.g., Google Analytics).
• Payment processors (if applicable).

These providers are contractually bound to protect your data and use it only for the purposes we specify.

5. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes described in this policy, or as required by law. Form submissions and account data are typically retained for up to 24 months after your last interaction, unless you request earlier deletion.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: request a copy of the data we hold about you.
• Correction: ask us to correct inaccurate or incomplete data.
• Deletion: request that we delete your personal data, subject to legal obligations.
• Portability: receive your data in a structured, commonly used format.
• Opt-out: withdraw consent for marketing communications at any time.

To exercise any of these rights, please contact us using the details below. We will respond within 30 days.

7. GDPR and CCPA Compliance

If you are located in the European Economic Area (EEA) or California, you have additional rights under the GDPR or CCPA respectively. This includes the right to know what personal information is collected, the right to request deletion, and the right to non-discrimination for exercising your privacy rights. We process data based on your consent, contractual necessity, or legitimate interests.

8. Anti-Misrepresentation Statement

HoodieToday does not make false, misleading, or deceptive claims. We do not fabricate endorsements, create fake urgency, or misrepresent our affiliation with any brands, organisations, or individuals. Any testimonials or case studies displayed on our site are from real clients with their consent. We do not guarantee specific business outcomes or financial results without documented evidence.

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

• Email: info@hoodietoday.com
• Phone: +27(34)7581651
• Address: 422 Truter Bypass